Ndisoloko ndisiya evenkileni enkulu yaseYonghui ukuze ndiye kuthenga, ndaza ndafumanisa ukuba abasebenzi ababalayo kwicandelo lemifuno neziqhamo kule venkile bathulula iibhokisi ezipheleleyo zeetamatato, ii-apile kunye neminye imifuno kunye neziqhamo etafileni yokubonisa xa bephinda bazalise.
Ndicinga ngemiboniso emihle yeziqhamo nemifuno ebonwe kwiivenkile ezininzi zeevenkile ezinkulu, ndothuka kancinci okokuqala. Ivenkile enkulu kangaka yaseYonghui ayinamdla kangako kwiikhonkco zokubonisa kunye nokugcwalisa kwakhona? Ingongoma ephambili kukuba imeko yokuhamba kwabathengi kule venkile isathandwa kakhulu.
Umboniso obonakala ulula ubonakala unolwazi oluninzi olusebenzayo, kwaye awulula nje njengomgaqo othi “ukuqala kuqala, ukuphuma kuqala, kunye neempahla ezithengiswayo”.
Ezi seti zimbini zilandelayo zeefoto ziza kuxoxa ngokukodwa ngohlobo lomboniso weziqhamo nemifuno ekufanele ivenkile iwulandele?
Isiboniso esikuMfanekiso 1 sixinene kakhulu, kodwa sihambelana nesakhono somthengi sokukhetha nokuthenga esilula; sinenzuzo yokuzalisa ngokukhawuleza, kodwa kwangaxeshanye, siya kuvelisa ilahleko enkulu; siluncedo ngakumbi ngexesha lokuthengisa okuphezulu, ngakumbi kwiifomathi zeevenkile ezinkulu ezijolise ekusetyenzisweni ngobuninzi.
Umfanekiso 2 ubonisa iikhawuntara zama-apile ezilungiswayo ngaphambi kokuba zivulwe. Isibonisi sicocekile kwaye sicocekile. Abathengi baya kusiphatha ngononophelo xa bethenga, kwaye ilahleko iphantsi kakhulu. Ngexesha lokuthengisa ngexabiso elikhawulezayo kunye nomthamo omkhulu, olu hlobo lwesibonisi luchaphazela ukuthengwa. Alusebenzi kangako; izinto ezinexabiso eliphezulu kunye nexabiso eliphantsi okanye iivenkile ezinkulu zifanelekile kwizibonisi ezinjalo.
Umboniso wetamatato kuMfanekiso 3 uxinene kakhulu, kwaye upakisho oluncinci ecaleni luncinci kakhulu, olungenakukwazi nje ukukhusela ngokufanelekileyo iimveliso ezisasazekileyo embindini, kodwa lukwakrwela lula iimveliso kwaye lonyusa ilahleko xa zixutywe neemveliso ezisasazekileyo; olu hlobo lomboniso olungcolileyo kufuneka lube yiMpahla ekhawulezayo, kungenjalo ziyalahlekelwa ziingenelo zazo.
Umfanekiso 4 Ukupakisha okucolekileyo kunye nomboniso osasazekileyo kucacile kwaye kuyafana, kodwa ubuninzi bako akwanelanga; ukuba olu didi lokubonisa luyamkelwa, ixabiso lokuthengisa lokupakisha okucolekileyo kufuneka lifane neleemveliso ezikhululekileyo, ukuze kukhuthazwe ukuthengiswa, okanye ukhetho lokupakisha okucolekileyo ngokwenene Iimveliso ezisemgangathweni ophezulu zinokuphawulwa ngamaxabiso aphezulu.
Ezi ndlela zimbini zokubonisa zineempazamo ezicacileyo, kodwa akulula ukugweba ukuba yeyiphi engcono neyiphi embi. Endaweni yoko, kufuneka kusetyenziswe iindlela ezahlukeneyo zokubonisa kwiimeko ezahlukeneyo zokuthengisa.
Umzekelo, umboniso ococekileyo nofanayo ogqibeleleyo ufanelekile kwiimveliso ezizodwa ezinexabiso eliphezulu kunye notshintsho oluphantsi. Usetyenziswa kakhulu kwiivenkile ezinkulu nezincinci, ezingenamfanekiso omhle kuphela, kodwa zinokulahleka okuphantsi; umboniso olula nowomileyo ufanelekile ngakumbi uguquko. Izinto ezinkulu, ezikhawulezayo zisetyenziswa kakhulu kwixesha lokuthengisa eliphezulu kwiivenkile ezinkulu kunye nee-hypermarket zoluntu. Nangona ilahleko iphezulu, ukusebenza kakuhle kuya kuba phezulu xa kuthengiswa kakhulu.
Enyanisweni, uhlobo lokubonisa olusetyenziswa yivenkile luxhomekeke kakhulu kwindlela abathengi ababekwe ngayo ivenkile, nto leyo enxulumene ngokuthe ngqo notshintsho kunye nesantya semveliso enye.
Ukuba umboniso wevenkile enkulu awulungelelananga, usenokuba uvaliwe, okanye ukutshintshiselana kweempahla kule venkile inkulu kukhawuleze kakhulu, kwaye umgangatho ophezulu wokufana ungaphezulu kakhulu ukuba ungathathelwa ingqalelo, nangona oku kungenakwenzeka. Ukuba i-hypermarket ebekwe kwindawo yokusetyenziswa kakhulu, iivenkile ezinkulu zoluntu, kunye nezinye izinto ezithengiswayo ezinemveliso nemifuno emininzi zibonisa imvakalelo yevenkile enkulu, kunokubakho ingxaki ngokuhamba kwabathengi bale venkile, kwaye ivenkile inokuqinisa okwethutyana imigangatho yokubonisa yevenkile, kwaye isantya sokutshintsha siya kwanda. Ukuba awuyi, kufuneka kubekho ixesha lokubonisa iimpahla.
Kodwa akuthethi ukuba xa umboniso wevenkile enkulu ugcwele izinto ezininzi, kokukhona ukusebenza kwevenkile kuphucuka. Ulawulo lwevenkile kwindawo, ukugxininisa kwenkampani kwimigangatho neenkqubo, kunye nesimbo somntu siqu somphathi konke oku kuya kuchaphazela umgangatho womboniso kwindawo.
Indlela yokubonisa ayibalulekanga nokuba ilungile okanye ayilunganga, kwaye nganye ineempawu zayo ezifanelekileyo zembonakalo. Kuxhomekeke ekubeni ivenkile ifuna ukufezekisa yiphi impembelelo. Le yinjongo yophando lwethu ngesibonisi. Ngokweempawu zokuthenga kunye neemfuno eziphambili zabathengi kwicandelo leshishini, siza kudala indlela yokubonisa esebenzayo ehlangabezana neemfuno zabo.
Ixesha lokuposa: Jan-17-2022
