Ukusebenzisa igama elithi ukunyuka ngokuchasene nomkhwa kwanele ukuchaza uphuhliso lweshishini leevenkile zokuthenga izinto eziluncedo ngo-2021. Nangona kukho impembelelo yobhubhane omtsha we-crown pneumonia, iivenkile zokuthenga izinto eziluncedo zigcine izinga lokukhula eliphezulu kulo nyaka. Kwelinye icala, ngenxa yokhuphiswano olukhulu lwemarike kwizixeko ezikumgangatho wokuqala, imakethi ehlayo iye yaba yindawo entsha yokulwa neevenkile zokuthenga izinto eziluncedo, kwaye iimpawu ezininzi zeevenkile zokuthenga izinto eziluncedo zikhetha ukuqhubeka nokukhula; kwelinye icala, ukwandisa imida yeshishini kuye kwaba yindlela entsha kwiivenkile ezininzi zokuthenga izinto eziluncedo. Ukusuka kwindlela eluncedo ukuya kwindlela eluncedo, inkonzo iye yaba yindawo entsha eqaqambileyo.
Ukuwohloka nokwanda kwesimo kuyaqhubeka
Nangona kukho impembelelo yobhubhane omtsha we-crown pneumonia, xa kuthelekiswa nezinye iindlela zokuthengisa, iivenkile ezithengisa izinto ezincinci ziye zagcina izinga lokukhula eliphezulu kwiminyaka emibini edlulileyo. Ingxelo ethi "2021 China Convenience Store Development Report" ekhutshwe yiChina Chain Store & Franchise Association ibonisa ukuba echatshazelwe yibhubhane, ngo-2020, inani lilonke leevenkile ezithengisa izinto ezincinci kuzwelonke liza kudlula kwi-190,000, kunye nentengiso ye-296.1 yeebhiliyoni zeeyuan, apho ukuthengiswa kweevenkile ezithengisa izinto ezincinci zemveli kuyi-271.6 yeebhiliyoni zeeyuan, izinga lokukhula le-6%, liye lehla kakhulu. Nangona kunjalo, nangona idatha yokuthengisa ka-2021 ingakhange ikhutshwe, ngenxa yeendlela ezahlukeneyo zeenkampani ezithengisa izinto ezincinci, ukwandiswa kweevenkile kuseyindlela eqhelekileyo.
Kulo nyaka, iivenkile zaseJapan ezithengisa izinto ezincinci ziqhubekile nomkhwa wonyaka ophelileyo, ziqhubeka nokuvula iivenkile kunye nokuntywila. Ivenkile ethengisa izinto ezincinci yaseLawson kunokuthiwa iqhubela phambili ngokukhawuleza. Kulo nyaka, isibhengezo sayo esidumileyo kukwandisa inani leevenkile eTshayina ukuya kwi-10,000 ngo-2025. Kwi-"2021 China Convenience Store TOP100 List" ekhutshwe yiChina Chain Store & Franchise Association, iivenkile ezithengisa izinto ezincinci zaseLawson zineevenkile ezingama-3,256 kwilizwekazi laseTshayina, kwaye eli nani liza kuba yi-2,707 ngo-2020. Ukongeza kwiivenkile ezithengisa izinto ezincinci zaseLawson, ivenkile ethengisa izinto ezincinci ye-7-Eleven, ebisoloko isaziwa "ngemiqobo yayo ephezulu" yokujoyina, ivulwe ngokukhawuleza kulo nyaka. Inani leevenkile ezikuluhlu linyuke ukusuka kwi-2,147 ngo-2020 ukuya kwi-2,387 kulo nyaka.
Ukongeza, iimpawu eziphambili zeevenkile zasekhaya ezifana neMeiyijia, Jianfu, Tangjiu, kunye neBianlifeng nazo ziqhubekile nomkhwa wokuvula iivenkile kulo nyaka, kwaye inani leevenkile liqhubekile nokukhula.
Kubalulekile ukuqaphela ukuba iimarike ezitshonayo ezifana nezixeko zenqanaba lesibini nelesithathu ziye zaba “ziindawo ezintsha zemfazwe” apho iinkampani zeevenkile ezithengisa izinto eziluncedo kufuneka zigxile khona. Eli shishini litshintshe inkolelo yendabuko yokuba “eMantla, eShanghai, eGuangzhou, eShenzhen” kunye neendawo ezikunxweme lwelizwe zezona ndawo ziphambili zokuhlala kwiivenkile ezithengisa izinto eziluncedo. Kwiminyaka emibini edlulileyo, izixeko ezininzi ezingaphakathi ziye zatsala iivenkile ezithengisa izinto eziluncedo. Ukusukela ngo-Agasti kulo nyaka, iiLawson Convenience Stores ziye zahlala ngokulandelelana kwizixeko ezininzi ezikwinqanaba lesithili ezifana neTangshan, Hebei, Wuhu, Anhui, kunye neNantong, eJiangsu, ezineevenkile eziphantse zibe ngama-20; i-7-Eleven ivule iivenkile zayo zokuqala eDezhou, eShandong, eKunming, eYunnan nakwezinye iindawo. Ukongeza kwiivenkile ezithengisa izinto eziluncedo zaseJapan, iimpawu zeevenkile zasekuhlaleni nazo ziyazibhokoxa kwimarike yokutshonayo: iBianlifeng ivule iivenkile zayo zokuqala eFoshan, eJiangsu, eXuzhou, eLianyungang nakwezinye iindawo, kwaye iivenkile ezithengisa izinto eziluncedo zaseTangjiu zingene kwimarike yaseZhengzhou okokuqala…
I-"2021 China City Convenience Store Index" ekhutshwe yiChina Chain Store & Franchise Association ibonisa ukuba uphuhliso lweevenkile zokunethezeka kwezinye izixeko ezikwinqanaba lesithathu nelesine ezifana neHuizhou eGuangdong kunye nePutian eFujian lusondele kakhulu kwinqanaba lemarike yeevenkile zokunethezeka ezivuthiweyo, kwaye inqanaba lokhuphiswano alikho ngaphantsi. Izixeko ezikwinqanaba lokuqala nelesibini. Izixeko ezinamandla amakhulu ophuhliso zithathwa ngokukhawuleza ziimpawu zeevenkile zokunethezeka ezikwicandelo elinamandla athile; indawo yophuhliso lweemarike zeevenkile zokunethezeka uninzi lwezixeko ezikwinqanaba lokuqala nelesibini icinezelwe ngakumbi, kwaye imeko yophuhliso ngokusisiseko ikwinqanaba lesikali siphela kunye nenani leevenkile ezivulayo nezivalayo. Gcina imeko elungeleleneyo iyonke.
Xa kuqhubeka ukuhlanganiswa kweshishini
Xa iivenkile ezithengisa izinto ezincinci zingena kwimarike yokudodobala, iimpawu zeevenkile zasekuhlaleni ziya kuchaphazeleka ngokuqinisekileyo. Ezinye iimpawu ziye zamelana noxinzelelo zaza zakhetha ukuhlala kunye, ngelixa ezinye zikhethe ukufunyanwa nokuhlanganiswa.
Ukuthengwa kabini kweevenkile ezithengisa izinto eziluncedo eLawson kulo nyaka kuvuselele umdla weli shishini. NgoSeptemba walo nyaka, iRainbow Shares yabhengeza ukuba isayine "iSivumelwano seNjongo yokuDluliselwa kweMali" neLawson Convenience Store, kwaye iceba ukudlulisela inkampani yayo engaphantsi kweRainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (ebizwa ngokuba yiTianhong Wewo) 100% Equity. NgoNovemba, iSichuan Ooo Supermarket Chain Management Co., Ltd. (ebizwa ngokuba yiSichuan WOWO Supermarket) yatshintshwa yaba yiChengdu Lawson Convenience Store Management Co., Ltd., kwaye ummeli wezomthetho watshintshwa ukusuka kuLu Weiwei ukuya kuMiyake Shixiu, owesibini yiLawson (China) Investment Co., Ltd. Ummeli wezomthetho wale nkampani, oku kuthetha ukuba iLawson Convenience Store ifumene i-100% equity yeSichuan WOWO Supermarket kwaye yafika ngokusesikweni kwimarike yaseChengdu.
Ukongeza ekuthengweni okukhulu kukaLawson, nezinye iimpawu zengingqi nazo ziye zadityaniswa. Ngomhla wama-29 kuMeyi, uphawu lwevenkile yorhwebo yaseGuangdong iTianfu Convenience, enevenkile ezingaphezu kwama-5,800, lugqibezele ukuthengwa kophawu olukhulu lwentengiso yorhwebo lwasekuhlaleni iHaobao eHuaihua, eHunan, kwaye inani leenkampani ezidityanisiweyo nezithengwayo liphantse libe ngama-200. La maqela mabini aza kuseka iHuaihua Haoban Tianfu Commercial Co., Ltd., apho iTianfu Convenience iza kubhalisa i-yuan yezigidi ezi-6, ebalelwa kwi-60% yezabelo, kwaye iHaoban ibhalise i-yuan yezigidi ezi-4, ebalelwa kwi-40% yezabelo.
Abantu abangaphakathi kushishino ngokubanzi bakholelwa ukuba ukuthengwa kweebhrendi zevenkile zasekuhlaleni yindlela eqhelekileyo yokuba iinkampani zevenkile ezithengisa izinto ezincinci zingene kwiimarike ezintsha. Uninzi lweebhrendi zevenkile ezithengisa izinto ezincinci ezifunyenweyo zineemeko zokusebenza ezithe tyaba kwaye azinawo ukhuphiswano oluhambelanayo kwimarike ukuya kwinqanaba elithile. Umzekelo, ivenkile enkulu yaseSichuan WOWO yayineevenkile ezingama-748 xa yathengwa yiBest Group ngo-2017, kodwa ngoku ineevenkile ezingaphezu kwama-300 kuphela eChengdu. ULai Yang, umphathi weBeijing Institute of Commerce and Circulation Strategy, ukholelwa ukuba kuqhelekile ukuba iibhrendi zevenkile ezithengisa izinto ezincinci zibe namatyala okuthenga ngexesha lenkqubo yokutshona. “Ngoku lixesha lokuba iinkampani zevenkile ezithengisa izinto ezincinci zidibanise amandla azo okusebenza kunye nothungelwano lokubonelela. Kwezinye iinkampani zevenkile ezithengisa izinto ezincinci zasekuhlaleni ezinamathuba ophuhliso angonelanga kunye neemodeli zolawulo olubanzi, kusenokungabi yinto embi ukufunyanwa.” utshilo uLai Yang. Iibhrendi zevenkile ezithengisa izinto ezincinci zasekuhlaleni ezineemodeli ezilula, kwaye ezinye zihlala kwiivenkile zabafazi bezibini okanye kwiivenkile ezithengisa izinto ezincinci, azikwazi ukumelana neemfuno zabathengi ezikhulayo kunye nokhuphiswano oluya lukhula ngamandla kwimarike. Abantu abakweli shishini bade bathi xa kuqiniswa ishishini leevenkile ezithengisa izinto ezincinci, iziphumo zinokuvela kwisithuba seminyaka emithathu ukuya kwemihlanu.
Ukwenziwa kwedijithali kunye nokulula kuba ngumkhwa
Ngelixa eli shishini lidityaniswa, indlela yokuqinisa ukusebenza kwebhrendi yevenkile ethengisa izinto ezincinci ibe ngumceli mngeni omkhulu. Njengeendlela zemveli zokuthengisa ezifana neevenkile ezinkulu kunye neevenkile ezinkulu, ukwenziwa kwedijithali kuye kwaba yindlela ephambili yophuhliso lweevenkile ezithengisa izinto ezincinci kulo nyaka. Iimpawu ezininzi ziqalile ukudibana netekhnoloji, zizama ukusebenzisa itekhnoloji ukunceda iinkampani ukunciphisa iindleko kunye nokwandisa ukusebenza kakuhle, kunye nokuhlangabezana nokuphuculwa okuqhubekayo kwabathengi. Imfuno yabathengi. Iimpawu zeevenkile ezithengisa izinto ezincinci ziyandisa imida yazo yeshishini, zithatha "ivenkile ethengisa izinto ezincinci + N" njengendawo entsha yokuphumelela.
NgoSeptemba walo nyaka, iGuangdong 7-Eleven, enembali yeminyaka engama-29, isebenzisana nomboneleli weenkonzo zokuthengisa ngedijithali we-omni-channel iMultipoint Dmall. Phantse iivenkile ezili-1,500 kunye namaziko amathathu okusasaza zonke zaqalisa iMultipoint Retail Union Cloud. , uthotho lweenkonzo, iifranchisees, indawo yokugcina impahla kunye nelogistics kulawulo lwekomkhulu lenkqubo yonke, zonke izinto zedijithali. UWen Hongjie, umlawuli ophetheyo weGuangdong 7-Eleven, wakha wathi utshintsho lwedijithali lweGuangdong 7-Eleven lufumene iziphumo eziphantsi. Ukuthatha utshintsho lwedijithali lweziko lelogistics njengomzekelo, ukusebenza kakuhle kohlulo kunyuke nge-30% emva kotshintsho.
I-Tang Jiu Convenience, inkampani ephambili yevenkile ethengisa izinto eziluncedo eShanxi, isebenzisane ne-Alipay ukuvula iVenkile yeDijithali eyiNombolo 1, edibanisa iinkonzo zedijithali kunye nezoncedo, kwaye izisa ingcinga enkulu kwiivenkile ezithengisa izinto eziluncedo. Kubikwa ukuba le venkile imisele indawo yenkonzo yedijithali okokuqala. Ukongeza ekutshajeni, ukufudumeza ukutya simahla, indawo yokugcina ukutya ngokukhawuleza kunye nendawo yokutyela, abathengi banokubeka iiodolo kwi-intanethi nge-applet yeTangjiu Alipay, ukonwabela ukuhanjiswa kwempahla, ukuphinda kusetyenziswe impahla esele isetyenzisiwe, njl. Inkonzo eyenzelwe wena. Ukongeza, abancedisi belizwi abakrelekrele kunye neenkonzo zevesti eluhlaza okwesibhakabhaka nazo ziya kuba kwi-intanethi iminyaka emininzi ukubonelela abathengi abadala kuluntu ngolwazi lwamva nje lokulwa nobuqhetseba kunye nemiyalelo yendlela yokusebenzisa izixhobo ezikrelekrele. UZhang Yuhong, usekela-mphathi jikelele we-Tang Jiu Convenience, uthe iinkonzo zedijithali ezikwi-intanethi ziphule imiqathango yendawo yevenkile, zivumela "ukudibanisa" kweevenkile eziluncedo ukuba kwande kwaye kuphuculwe, ukusuka "ekulula" ukuya "ekulula" inyathelo elinye ukusondela. Umntu ophethe iqonga elivulekileyo le-Alipay utyhile ukuba imodeli yevenkile ekulula nayo iya kukhuthazwa kwiindawo ezininzi eShanxi.
IBianlifeng iguqule iivenkile zayo ezixineneyo ezingaxhunyiwe kwi-intanethi zaba ziindawo zokusasaza iindaba. Ukususela ngoJulayi kunyaka ophelileyo, iBianlifeng iqalise intsebenziswano nefilimu ethi “Yabai”, “White Snake 2: The Green Snake” kunye nethi “Changjin Lake” ekupapashweni nasekusasazweni kwefilimu. Abazange basasaze iividiyo zokukhuthaza ifilimu kuphela ezivenkileni, kodwa nakwiindaba zoluntu. Olu nxibelelwano lonyuse ukuthandwa kwefilimu kwaye lwabiza iqela labathengi bevenkile ukuba bajonge ifilimu.
Lo nyaka ngunyaka wokudibanisa kunye nokuphumelela kwishishini leevenkile ezithengisa izinto eziluncedo. Nangona kukho impembelelo yobhubhane omtsha we-crown pneumonia, iinkampani zevenkile ezithengisa izinto eziluncedo zisaqhubeka nokuhlasela kwaye zizama ukuphucula ukusebenza kwazo. Ukusuka kummandla ukuya kwilizwe lonke, ukusuka kwilungelo ukuya kwilungelo, kunye nesithethe ukuya kwidijithali, nokuba ishishini liphuhla njani, kwifomathi yevenkile ethengisa izinto eziluncedo, ukugxila kwimfuno yabathengi yeyona njongo iqhubekayo.
Ixesha lokuthumela: Disemba-28-2021
