Kwiminyaka engama-50 eyadlulayo, into awayeyithanda kakhulu umsunguli weWal-Mart uSam Walton yayikukuqhuba inqwelo-moya yakhe encinci ukuya kutyelela iivenkile kwiindawo ezahlukeneyo, okanye ukufumana iiprojekthi ezintsha;
I-RT-Mart igxininisa ukuba abaphathi abaphezulu batyelela iivenkile iintsuku ezingama-365 ngonyaka, kwaye umphathi wayo uHuang Mingduan udla ngokutyelela iivenkile ngamanye amaxesha.
Ukumkani wevenkile enye u-Ito Yokado (intengiso yevenkile enye eTshayina yi-576 yezigidi zeeyuan, intengiso yeWal-Mart kunye neCarrefour yi-147 yezigidi zeeyuan kunye ne-208 yezigidi zeeyuan, ngokulandelelana), kwaye intloko yayo, uTomihiro Saegada, ibisoloko ikho kangangeminyaka engaphezu kweshumi.
Iingxaki ekujikelezeni ivenkile
Ukujonga ivenkile kubalulekile, kodwa ukujonga ivenkile kukwaneengxaki ezimbini.
Okokuqala, uninzi lwabanini bevenkile ludla ngokuba ngabantu abathobela imithetho.
Nokuba ivenkile igadiwe, uninzi lweengxaki eziye zavela evenkileni azikasonjululwa ngokupheleleyo. Abaphathi beevenkile abaninzi baphatha ukuhlolwa kweevenkile njengohlobo lolonwabo. Enyanisweni, ndimi evenkileni yam, ndijongene nabasebenzi abalishumi okanye amakhulu, ndijonga inkangeleko yabo bonke abantu enentlonelo, ndiziva ngathi ndijongeka njengejenerali kunye nenkosi. Uninzi lwabantu abanale ngcinga. Kwakuxa ivenkile yayigadiwe: “Le ndawo ayilunganga, kufuneka ndiyilungise”, “Ndithethe ngale ndawo izihlandlo ezininzi, kutheni isanje?” Abalawuli kunye neentloko zecandelo ngasemva banqwala nganye nganye: “Ewe. Ewe, yitshintshe ngoko nangoko, yitshintshe ngoko nangoko”.
Bonke abaphathi beevenkile abakwimeko yobunkokeli obunje badiniwe kakhulu emsebenzini, kuba yonke into kufuneka ikhuthazwe bodwa ngaphambi kokuba ifuduswe. Ivenkile ayifuni ukumka kuye. Aba baphathi beevenkile badiniwe. Kwangaxeshanye, wayebonakala eyonwabela le nkohliso – ngokungathi akanakukwazi ukuhamba emva kokuba ivenkile ihambile. Kodwa ukuba uyahamba, uya kuba nethuba elingcono lokunika ii-odolo kunawe xa etshintsha. Ngoko ke ndifuna ukungqina ukuba uxabisekile kwaye umi kakuhle kule venkile. Le ngcinga ayinangqiqo, iyaphazama, kwaye iyathandabuzeka evenkileni. Isisombululo asincedi.
Okwesibini, bambalwa abantu abanobuchule bokugada iivenkile.
Umthengisi omkhulu uLiu Geng uphinde wapapasha iindaba zeWal-Mart malunga nokutyelela kukaGao Fulan evenkileni kwiWeibo waza wabhala wathi: “Ukuhlolwa kweevenkile yikhosi enyanzelekileyo kubantu abathengisayo kunye nomongo wolawulo. Ngelishwa, kule mihla, bambalwa abantu abanobuchule ekuhlolweni kweevenkile, nto leyo ekufanele ukuba iqwalaselwe. “Uthe ngokuzisola: “Ayingabo bonke abantu abaya kutyelela evenkileni baze bafumane ingxaki emva kokuhambahamba, kodwa ayinakusombululeka. Isiphumo sisafana.”
UWang Chen, onamava eminyaka emininzi kulawulo lwebhrendi, ukholelwa ukuba ama-70% abaphathi banokufumana iingxaki kuphela kwindawo yokuhlolwa kwevenkile, baze banike iingcebiso; ama-20% abaphathi banokuhlalutya ngempumelelo iingxaki, njengokuthi kutheni ixabiso leyunithi ngomthengi ngamnye lihlile kwaye kutheni uluhlu lwempahla lukhulu kakhulu; Ama-10% kuphela abaphathi abanokusombulula iingxaki, ezifana nezikhokelo zokuthenga iingcebiso ukuze kunyuswe amaxabiso eyunithi yabathengi kwaye kuncedwe ukugaya uluhlu lwempahla olungasebenzi kakuhle.
Ngoko ke, singawenza njani umsebenzi obonakala ulula wokujonga iivenkile?
Misela inkqubo elungileyo yokuhlola ivenkile
Ishishini lokuthengisa lishishini elinomlinganiselo ophantsi. Kwiimeko ezininzi, iinkampani zokuthengisa kufuneka zithembele kwiziphumo zesikali ukuze ziphuhlise. Iinkqubo ezisemgangathweni zinokunyusa impembelelo yeziphumo zesikali. Ke ngoko, iinkampani zokuthengisa ngokubanzi ziye zaqulunqa iseti yenkqubo yokujonga ivenkile ukuze kugcinwe umgangatho omiselweyo, ukuze iivenkile kunye namasebe angezantsi akwazi ukwenza yonke into ngendlela ecwangcisiweyo necwangcisiweyo, ukusuka kumabhalane ukuya kubaphathi ukuya kwinqanaba eliphezulu, ukulandela le nkqubo ukuya kugada. Gcina, lawula zonke iinkcukacha.
Umzekelo, isebe levenkile lityelela ivenkile izihlandlo ezi-2-3 ngemini, emva koko umphathi wesebe, usekela-mongameli womgangatho, umphathi wevenkile, umphathi jikelele wengingqi, umphathi jikelele wengingqi, usekela-mongameli wesizwe, kunye nomongameli. Iveki nganye inezicwangciso zayo zokujonga ivenkile, eziza kunceda inkampani ekuhambeni kwexesha.
Ingqondo echanekileyo kwaye ucacise injongo yevenkile
UZhang Ren, owayesakuba ngumlawuli ophezulu wokusebenza eWalmart China, unamava angaphezu kweminyaka elishumi kulawulo lokuthengisa. Kufuneka abe neenjongo ezintathu ngalo lonke ixesha etyelela iivenkile—ukuqonda ivenkile, ukunxibelelana nabathengi kunye nokunxibelelana nabasebenzi, aze ahambe phakathi kweeshelufu ezikwindawo. Ukususela kwinani elikhulu ukuya kwelincinci, ucwangciso lwabasebenzi, i-SKU, kunye nenzuzo epheleleyo yemveliso nganye konke kungaphakathi kwevenkile yakhe.
Kuphela ngokuzithoba, ukususa ingqondo "yobunkokeli", nokucacisa injongo yevenkile apho i-patrol yevenkile inokufumana ingxaki ngokufanelekileyo kwaye isombulule ingxaki ngokufanelekileyo. Inkqubo esisiseko ye-patrol yevenkile kukwenza ulawulo lwemveliso kunye nokuhlolwa kokuthengisa ukujonga izinga lokuchithakala kwemveliso, ubutsha, izinga lokuphuma kwemveliso, izinga lokungabikho kwesitokhwe, ukubonisa ubuhle, indibaniselwano, njl.njl., kunye nokuyilawula ngoko nangoko. Apha, abaphathi abaphezulu banokufundisa ngomzekelo nangomzekelo, bedlulisela amava abo aqokelelweyo kubasebenzi, bebafundisa indlela yokulawula iindawo zokugcina impahla, indlela yokubonisa iimveliso, kunye nendlela yokudibanisa iimveliso ezithengiswayo. Le iseyinkqubo elungileyo yoqeqesho kunye nokusasazwa kwenkcubeko yenkampani.
Cacisa umxholo ophambili wolawulo lwevenkile
Ukujikeleza ivenkile akupheleli nje ekujikelezeni evenkileni, kodwa kufuneka kubonwe kwaye kuhlalutywe iindawo ezahlukeneyo zevenkile.
Kwangaxeshanye, xa ujikeleza ivenkile, umgaqo wokungachaphazeli ukuthenga kwabathengi kufuneka ube ngumgaqo, kwaye umgaqo othi “qala umthengi” ufanele uthathwe njengomgaqo. Xa udibana nemibuzo yabathengi, kufuneka iphendulwe kwaye ichazwe ngoko nangoko, kwaye ukukhomba ngokungacwangciswanga akuvumelekanga ngokungqongqo. Kwakhona kuyimfuneko ukumisela umzekelo xa ujikeleza ivenkile kwaye ufundise abasebenzi ukuba babeke ingqiqo enamandla yoxanduva. Kubalulekile ukwenza iirekhodi ezibhaliweyo zeengxaki ezifunyenweyo kwaye uzijongane nazo ngexesha elifanelekileyo.
Ixesha lokuthumela: Disemba-31-2021
